Diamond Blender Promo
We created a promotional video for Whirlpool, focused on featuring its new Kitchen Aid appliance, The Diamond Blender. We produced this video in 3D, a treatment that emphasized The Diamond Blender’s design, colour and extraordinary features. The creative process involved conceiving of a video that would spotlight the retro feel of the blender – something we accomplished through a highly effective mix of expressive text, lively audio and crisp editing. It proved to be a highly effective asset for Whirlpool, one that they were able to successfully use online and at trade events and in store.