Earth Day

To help promote the launch of their Clean Commute campaign, and simultaneously celebrate Earth Day, Smart Car assembled a group of experts from the Clean Living and Sustainability community living in Toronto and asked them to test drive an electric vehicle. In partnership with PaduloX, loopmedia produced and edited an entertaining and informative video, using Deb Doncaster, President of Earth Day Canada, to act as on-air host, interviewer and “passenger” – engaging the guest drivers in conversation as they react to the efficiency, usability and surprising power of the electric Smart Car. Doncaster also interviews the experts and the viewer is pulled along by seamless the narrative flow, learning about the environment as they tag along for the ride.