Out of the Box

We worked closely with Toronto’s Bata Shoe Museum, developing the concept and final animation for a video to help launch, “Out of the Box: The Rise of Sneaker Culture.” The result? An inventive 30-second video that spotlights iconic sneaker designs from the past century, the animated 3D elements playfully morphing into one another – a witty meditation on the catchiness and changeability of pop culture. The video was featured at the launch event and also travelled with the exhibit, generating over 250,000 views in its first six weeks.