PRODUCTIVITY VIDEO

The core of this Oxford Properties video is simple: attracting and retaining top talent is critical for  business leaders – and real estate matters. The video, directed by Craig Kirkham, transmits this message by spotlighting Oxford’s innovative, technologically advanced and forwarding-looking buildings;paces that attract, inspire, engage and help define the employees that work there. A through-line of 2D animation seamlessly highlights the many benefits offered by Oxford buildings, a vivid marker that flows along with the continuous left-to-right camera pan. The animation embeds the relevant statistics within the footage of the office settings, strongly reinforcing that these spaces are where the benefits actually live. In other words, “where you are impacts what you do.”