The Rock Re-brand

Our re-brand for Toronto’s professional lacrosse team, The Toronto Rock, included the design and development of everything from The Rock’s posters and season tickets to its web presence and commercial campaign. Our approach to the project included an artful mix of live-action video and photos featuring the team’s top stars – a dramatic, swaggering, of-the-moment aesthetic that served to elevate The Rock’s status and help re-position them alongside the city’s iconic sports teams.