BMW M POWER

Cundari approached us to edit this spot for BMW Canada’s BMW M Power. This short, high-energy, adrenaline-charged clip features an inventive soundscape to help draw the viewer in and build anticipation. As it opens, we hear a pounding heartbeat over quick cuts of BMW M series imagery. The heartbeat rapidly accelerates in tandem with the increasingly rapid edits – at which point the audio design truly kicks into high gear: screeching tires, roaring engines, shifting gears – all perfectly aligned with electrifying high-speed footage of M series vehicles tearing around a race track. It’s quite exhilarating. In fact, before watching this spot we strongly advise that you strap on a carbon fibre race helmet. Just to be safe.

This summer, you have the opportunity to get behind the wheel. Register at bmw.ca/MPT.