BMW 7 SERIES

We worked with the team at Cundari to provide video editing for a new spot that poses the question, “How is true luxury achieved?” The edit works in sync with a sparse orchestral score and features quick cuts that take the viewer from details of the sophisticated interior to exterior shots that capture the majesty of the design of the 7 Series. The editing helps to frame the 7 Series as a truly elite vehicle, re-inventing the very idea of what luxury is.