PortsToronto Brand Video
We created an unforgettable brand video for PortsToronto to coincide with the launch of their new identity. The video incorporated historical photographs from PortsToronto’s vast archive with state-of-the-art 3D animations, the viewer “flying” through the rich history of the Port of Toronto and Billy Bishop Toronto City Airport. Perhaps most importantly, the video reveals the power of great storytelling, creating a favourable narrative about the many positive contributions of PortsToronto and its varied business units. The video was at the centre of an awareness campaign that resulted in 951,918 total impressions.