We created a series of animated videos for Pascoe Canada’s all-natural sleep aid product, PASCOFLAIR. The videos spotlighted busy modern women juggling careers, family and relationships, each video framed by the tag line “Get Back to Natural Sleep.” In addition to succeeding as highly engaging digital lifestyle content, the animated videos laid the groundwork for a broader content marketing campaign featuring: Social Media Influencers, curated lifestyle content, Twitter Chat, Facebook contest, and the launch of a Pascoe Canada Instagram channel – all supported by a highly targeted digital media buy. The animated videos successfully launched the campaign and set the tone.

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