Oxford Properties is one of the world’s leading real estate investors, developers and managers – and our video for the EY Tower represents the latest instalment in an interconnected series of videos that tell who Oxford is, where they are going, and why it matters. The EY Tower video tells the story of the emergence of a truly great office building, a bold and dynamic workplace of the future. Our creative team, directed by Craig Kirkham, builds a compelling sense of promise and anticipation with quick cutting imagery, a rising piano score and a stirring voice-over – all working in tandem and driving the narrative’s brisk pace. The story is further developed through documentary style interviews with senior executives of Oxford Properties, impactful sound bites that provide insights into the sheer scope of the project and the ideal of collaboration informing every aspect of the ambitious endeavour. The video serves as both a stirring announcement and as a testament, in concrete and steel, to the ideals that have carried Oxford Properties to the top of their industry.