We designed and produced the video that opened the 2015 Canadian Marketing Association’s annual awards gala, a spot that won a 2016 Applied Arts Award for Promotional Design. We worked in close collaboration with Cundari advertising and the audio house Apollo Studios on this video. This unique, eye-catching spot imaginatively delivered a simple message – “celebrate the work that consumers can’t resist” – vividly presented by a hauntingly beautiful chiaroscuro world, a 3D environment where gravity seems to have been suspended. Silhouettes of men and women float toward an irresistible force, a mystery that resolves itself with a memorable reminder of the theme of the awards gala and a powerful visual reinforcement of the CMA brand.