BMW Vision Next 100

This forward-looking spot for the BMW Vision Next 100 emerges as part of our ongoing editing work for BMW Canada in collaboration with the team at Cundari. This video artfully tackles the debate surrounding autonomous driving technology, addressing the issue from the point of view of those who simply love to drive – a passion that translates into a fierce bond with the BMW brand. This video succeeds in building excitement for the new horizons that technology makes possible, advances like sensors, satellites and artificial intelligence, while also conveying the visceral thrill of taking hold of the wheel and taking off.